A Jewelry Brand That Fuses Creativity With Cultural Heritage
Kristina Krovel and Andrea Holmboe, Founders of EVOKE by KA.
Introducing EVOKE by KA, the jewelry brand that fuses creativity and cultural heritage. Co-founded by Norwegian childhood friends Kristina and Andrea, EVOKE combines contemporary design with the traditions of their Scandinavian roots.
As the brand's name alludes, the mission is to evoke memories and emotions through Norse and Nordic symbols. Featuring a range of cultural icons like the Viking compass (vegvisir) and the Norse tree of life (Yggdrasil), the EVOKE by KA collection allow the wearer to share a piece of their identity with the world, telling ancient stories that are just as relevant today.
"As we delved into the rich history of Norse mythology, we were struck by the parallels we found with Greek mythology. It was clear to us that the stories and themes of Norse mythology have a universal appeal, transcending cultural boundaries and allowing people from all backgrounds to connect with and be inspired by them," said Andrea.
Each collection has its own hand-drawn card with a description of the meaning behind the product. Please see the EVOKE card on the left-hand side.
Kristina and Andrea are proud of their Scandinavian heritage and the stories their culture has to offer. Through EVOKE by KA, they hope to share these stories with others and celebrate the golden thread that connects us all.
Build Your Own Necklace
K&A demonstrated the versatility of their jewelry by showcasing how easy it is to mix and match pendants and chains to create a personalized necklace.
"We believe that personalization is key, and the ability to construct your own necklace adds to the individuality of our collection. It's like building your own piece of art, using our pendants as the building blocks," said Kristina.
Quality is key
In addition to cultural significance, EVOKE by KA emphasizes the use of high-quality, ethically sourced materials in their jewelry.
The brand's necklaces, pendants, locks, and links are crafted with solid 100% recycled 18-karat yellow gold and sterling silver, as well as lab-grown diamonds with the same physical, chemical, and optical properties as natural diamonds but are conflict-free. These materials are carefully chosen to ensure each piece of jewelry is beautiful, meaningful, and made with a commitment to ethical practices and sustainability.
Elevate your jewelry game with EVOKE by KA and celebrate the golden thread that connects us all.
Shop the collection here.
